Hangzhou Zhishan Motion Control Co., Ltd. is a high-tech enterprise integrating R & D, manufacturing, sales, and service with all-digital intelligent servo, stepping, and other motion control units as core products. Recently, this magazine interviewed Mr. Wang Gangzhi, the general manager of the company, and invited him to share the company's development positioning, follow-up business strategy, and customized development direction.
Servo,
as one of the important executive components of industrial automation, plays an
important role in the automated production process. In recent years, driven by
the country's overall manufacturing transformation and upgrading tide, the
domestic servo industry has been in a state of rapid development. In addition
to the increasing application demand of traditional industries such as
numerical control, textile, and packaging, the rise of emerging markets such as
industrial robots, smart wearable devices, and new energy vehicles has also
opened up a new world for the future developments of the servo industry.
Hangzhou
Zhishan Motion Control Co., Ltd. is a high-tech enterprise integrating R &
D, manufacturing, sales, and service with all-digital intelligent servo,
stepping, and other motion control units as core products. This year, ZSMC was
successfully included in the list of the top 100 most technologically advanced
enterprises in Zhejiang Province. The company has maintained a steady growth in
technological innovation and growth indicators in recent years. Recently, this
magazine interviewed Mr. Wang Gangzhi, the general manager of the company, and invited
him to share the company's development positioning, follow-up business
strategy, and customized development direction.
Create domestic high-cost performance servo products
Speaking
of the current status of the domestic servo market, Mr. Wang Gangzhi said that
with the gradual improvement of automation application levels in recent years,
users' requirements for servo systems have become increasingly clear.
Therefore, the market has formed distinctive differences around these users
needs. "In the ordinary low-end market, in addition to ensuring the
reliability and practicability of products, users are more sensitive to prices
and require products with higher cost performance; and in the professional
market, users have higher requirements on the quality and performance of
products and require technical solutions that can really help them solve
practical application difficulties. "He said.
Given
market development, ZSMC has positioned itself as a service provider of
cost-effective motion control products at the beginning of the establishment,
that is, based on providing servo products for customers, through the
integration of related products, technology solutions, response support, etc.
to provide customers with services that exceed expectations as much as
possible. In the process of transition from a traditional product provider to a
service provider, ZSMC is focusing on improving product serialization and as
well as steadily improving product functions and performance.
For
example, ZSMC has newly launched G2, K1, K2, K / iK single and dual axis, K /
iK high voltage, low voltage DC series servo drive products. Based on the
original basic products, the products has been subdivided according to the
application environment, debugging convenience, dynamic In response to needs,
and the product has jumped a step in terms of convenience, ease of use, and
simplified debugging. This year, ZSMC will also launch products supporting bus
communication protocols such as POWERLINK, EtherCAT, MECHATROLINK-III; Besides,
ZSMC will strive to promote the industrialization of integrated servos and
develop drivers, encoders, and motors. The integrated solution lays a
foundation for product growth for the company's next development.
Figure
1 &Figure 2 : ZSMC newly launched G2, K1, K2, K / iK single and dual axis,
K / iK high voltage, low voltage DC series servo drive products
Facing
the increasingly fierce market competition, Mr. Wang Gangzhi added that ZSMC ’s
emphasis on "providing cost-effective products" is not simply to
reduce product prices or compress manufacturing costs, but to maintain the
principle of making "good" products. Taking the market as the
mainline and adhering to the standards of high reliability and high consistency
of products, we strive to achieve breakthroughs in the program, strengthen the
R & D response to solve the specific application requirements of users and technical
problems, and bring new value-added application value to reflects the
comprehensive cost-effective advantage of ZSMC servo products.
Connect with the market and solve the "pain
points" of industry applications
Another
important business growth point of ZSMC comes from the customized development
of the industry market. According to reports, this year's key development areas
of ZSMC include machine tools, industrial robots, VR (virtual reality)
equipment markets, etc. In the future, it will also penetrate the photovoltaic
and service robot markets, which requires a lot of automation solutions
centered on customer applications.
Mr.
Wang Gangzhi pointed out that more and more industry users are beginning to
favor some technical solutions that can solve their practical application
difficulties and "pain points". This may also be a major growth
breakthrough path for domestic small and medium-sized servo companies,
especially for Non-standard automation and "machine substitution"
projects. Customized development requires servo companies to be able to
participate in the entire design and development process of automated
equipment, from transmission, motion control, to overall equipment
compatibility, especially in technology research and development strength,
market demand research, and service support capabilities. These are also a big
test for domestic servo companies.
In
the process of developing industry solutions, ZSMC first started with the
organizational structure of the enterprise. By adopting the project engineer
system, it conducted in-depth research around industry applications to find
technical breakthroughs and help customers achieve technological upgrades. For
example, Hangzhou Zhishan Motion Control Co., Ltd. ’s energy-saving high-speed
and high-efficiency servo system launched for knitting equipment last year is
to effectively improve machine operation efficiency, reduce machine head
vibration, and make the machine head run more smoothly. Greatly improve the
customer's production efficiency.
"When
carrying out industrial development, enterprises should concentrate on studying
the user's production status and demand goals, combining mechanical engineering
and motion control technology, conscientiously thinking about products, achieving
customized response and differentiated product development, and striving for
innovation and breakthroughs in servo technology to benefit the long-term
sustainable development of enterprises." Mr. Wang Gangzhi said.
High-quality manufacture guarantees user confidence
The
servo industry is still evolving. In terms of technology, the development of
the driver is subject to the needs of the client's upper computer, especially
after entering the era of the bus system, different manufacturers have their
communication protocol standards, so the development of the driver should meet
the application requirements of different users. For this, Mr. Wang Gangzhi
believes that the more important thing for domestic servos is to master the
functions and performance requirements of future smart manufacturing and
interconnection development products and to do the basic work of the upstream
and downstream interconnection of the industrial chain, to truly adapt to the
current market use demand. Besides, to improve the ease of use and
debuggability of the product, for the high performance of the servo system,
such as integration of drive and control, self-adaptive / self-diagnostic
ability, etc., it also requires domestic companies to persist in research and
development for a long time, and constantly accumulate development results to
improve users Product satisfaction.
Looking
to the future, Mr. Wang Gangzhi said: "In the future, industry competition
will be more concentrated on the production process and equipment automation
production capacity of the enterprise. The process needs to be accumulated and
the manufacturing needs to be invested. This is also an important direction for
ZSMC to strive to improve. At present, the enterprise already has relatively
complete type test instruments and equipment, which can fully guarantee the
reliability of the product under design. In the future, it will continue to
learn advanced enterprises in manufacturing and technology, increase investment
in basic equipment, and ensure product reliability, under the premise of
practicability and consistency, users' confidence in the use of ZSMC products
is enhanced. "
In
terms of service support to the market, in addition to the normalized basic
service items and product selection advice for customers on mechanical
structure, transmission control, and matching of related components, the
company also cooperates with partners through the case library sharing to
provide service support for customers. When the partner is conducting business,
ZSMC will inquire about the customer's type and usage requirements in details,
find past successful applications in its case library and provide partners with
recommended content such as device configuration and application focus and ssist
partners to serve end-users more accurately.
——This
article is transferred from the third issue of “Servo and Motion Control” in
2016.
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